What I do.

  • CREATIVE DIRECTION.

    High level creative direction to inform mood, shape, styling and design detail. A holistic starting point for new season or stand alone capsules.

  • KEY THEMES.

    In depth runway and trend analysis, from overarching seasonal themes to key items at a category level. A finger on the pulse to keep you on top of emerging trend.

  • MUST HAVE LOOKS.

    What are the must have looks to build new season? A round up of the hero pieces and building blocks to guide the flavour of the collection, tailored to your brand whilst capturing key trend.

  • COLOUR, PRINT & FABRIC.

    A snapshot of new season colours, prints and fabrications. The emerging tones and textures, and how they are being used across product.

  • PALETTE.

    Need colour inspiration for new season? Colour direction mood boards and bespoke palettes to inform the tones for your collection.

  • CATEGORY DIRECTION.

    A deep dive at category level. Focusing in on product lines to build new season capsules, covering key themes, shapes & design details.

  • CONCEPTS.

    It’s all in the detail. Full concept build out, style by style.

  • DESIGN.

    Design options based on direction and option plans. Complete technical CAD sketches, available in print and colour if required.